I was using Google Analytics for quite some time but was never really satisfied with the service. I’ve been stuck countless times in the menus and options and never found an easy way to get out. But, it’s not that bad after all. GA is a comprehensive service that offers everything you can think of in terms of tracking your website users behaviour, but sometimes you just want to get simple insights that are cleanly laid out and easy to understand.
The search for a better analytics platform impressed me with the available options, but none was good or free like Google Analytics. I’ve tried every service out there, but one service kept popping up as highly recommended in every online review and that was Piwik. I have decided to try it out.